Is your online presence winning enquiries? Or quietly losing them?
EnquiryScore helps UK trades and local service businesses see how well their website supports enquiries. It checks measurable signals across your website, local visibility, trust and the enquiry journey, then shows the evidence and what to improve first.
Free check·No card required·See your core results before giving us your email
What we score
Six categories that shape whether an enquiry happens
Your EnquiryScore reflects the evidence we could assess across six categories. Each category is weighted by how much it can influence enquiries. Checks we cannot assess are marked Not Assessed, not treated as failures.
Enquiry Conversion
Whether the paths to contact you are clear, prominent and easy to complete.
Local Visibility
Observable signals about how findable the business is where it operates.
Website Experience
Speed, structure and clarity of the site a visitor actually lands on.
Trust & Proof
The visible evidence that reassures a potential customer you are credible.
Response & Follow-Up
How clearly response expectations, enquiry capture and follow-up processes are defined.
AI/Search Readiness
Whether your information is structured so modern search and AI tools can read it.
How it works
A clear read on your enquiry journey in four steps
Enter your website
Add your web address to get started. No account needed to begin.
We check observable signals
EnquiryScore reviews signals that are visible from your public online presence.
Answer three short questions
A few business-owner questions add context only you can confirm.
Get your score & priorities
See your score, the evidence behind each category, and what to fix first.
Built for UK trades and local service businesses, EnquiryScore shows the evidence behind your result and what to improve first.
Your results, made readable
A report that shows the score and the evidence behind it
Each category is scored against observable signals and, where relevant, your own confirmed answers. Nothing is a black box. You see why each result landed where it did and which fixes matter most.
- ✓One headline score, broken down by the six categories.
- ✓Plain-language evidence for every result.
- ✓A prioritised list of what to improve first.
/ 100
Figures shown are an illustrative example, not a measured result for any real business.
Fair by design
Scored on evidence, not guesswork
EnquiryScore is built to be honest about what it can and can't see, so a strong business is recognised as one.
- ✓Results are based on observable signals from your public online presence.
- ✓Unknown information is marked Not Assessed. It is not automatically treated as failure.
- ✓Answers you provide are clearly labelled Owner-confirmed.
- ✓Strong businesses can and do receive strong scores.
- –EnquiryScore does not claim to measure your actual Google rankings.
- –It does not measure your actual conversion rate.
- –It does not claim whether ChatGPT or any AI system recommends your business.
FAQ
Questions, answered plainly
What does EnquiryScore check?
It reviews observable signals across six categories (Enquiry Conversion, Local Visibility, Website Experience, Trust & Proof, Response & Follow-Up, and AI/Search Readiness) and combines them with a few owner-confirmed answers into a single score with supporting evidence.
Is EnquiryScore free?
The core check is free and requires no card. You can see your core results before deciding whether to share your email for the full report.
Do I need to provide my email?
No email is needed to run the check and see your core results. You can optionally provide one if you'd like the full report delivered to you.
Does it check my Google rankings?
No. EnquiryScore does not claim to measure your actual search rankings. It assesses observable signals related to visibility, not live ranking positions.
Can a strong website score highly?
Yes. The scoring is evidence-based and designed so that genuinely strong online presences are recognised with strong scores.
Who can use EnquiryScore?
EnquiryScore is available to businesses in the United Kingdom. Its checks and scoring are designed for UK trades and local service businesses.